Brown flour (Atta) is perfect for those who are seeking wholemeal goodness but are looking for a softer texture and an atta that is easier to work with and roll. Elephant Atta Brown flour is full of fibre and nutrients, as it is ground with the bran and the endosperm of the wheat grains. It has slightly less bran content that wholemeal, which makes it more pliable but no less tasty.